Identifikace příležitostí a hrozeb organizace v automobilovém průmyslu

Abstract

Objective of Bachelor thesis „Identifying Opportunities and Threats of Organization in an Automotive Industry“ is a practical application of a strategic analysis on a specific. Goal of this thesis is to identify threats and determinate their possible presence as well as identify potential opportunities, which leads to improve organization situation on a market. Theoretical part describes strategic terms and strategic analysis. Further are characterized each methods of strategic analysis, especially PEST analysis, Porter’s model of five forces, competitor analysis, financial analysis and SWOT analysis. Practical part includes all methods mentioned above applied on a concrete organization.