Návrh využití nástrojů public relations v pivovaru

Abstract

The main objective of the thesis is design of using public relations tools in the brewery. Very important part of the thesis is focused on problem of low attendance Ostravar brewery tour. Trouhg an online questionnaire are analysed excursions in general to find an appropriate recommendations which will make excursion more attractive. Others objectives are: to analyse current activities of public relations in the brewery Ostravar via face to face interview and media research detecting where is advertised the excursion of the brewery Ostravar. Target of this part are recommendations for activities of public relations and better communication of the excursion.