Public Relations v neziskové organizaci na příkladu Exchange Student Club VŠB-Technical University of Ostrava

Abstract

The aim of the thesis is to propose comprehensive solutions of PR activities for Exchange Student Club VŠB-TU Ostrava for the academic year 2014/2015. Theoretical part describes theoretical and practical basis of public relations, taking into account the specificities of PR in the non-profit sector. In the practical part of the thesis, these theoretical findings are applied to a chosen organisation. It contains basic information about the organisation, description of its portfolio of activities and specificities of the area in which it operates. Based on a detailed knowledge of the organization are then described the problems encountered and suggestions for their solution. The core of the practical part of the work is analysis of the existing PR activities of the association, their assessment and proposal of changes in this area, including a proposal for a plan of priority PR activities for the following academic year. The purpose of the thesis is to enhance the quality of the PR activities of the selected association and enable its growth.