Vybrané aspekty cestovního ruchu v Moravskoslezském kraji

Abstract

Tourism generally involves many aspects, which form an integrated unit. This work is focused on strategic documents of the Moravian-Silesian Region and in particular The Marketing strategy for tourism development in the Moravian-Silesian Region for the years 2009 to 2013 with a view to 2015. This strategy is designed to improve the current situation and help develop tourism in the region. The main aim of this work is to analyze and evaluate the Marketing strategy and possibly propose or recommend alternatives to improve it. It can’t be said that the Marketing strategy is without errors, but despite its shortcomings, which are further described in the work, strategy is the basic building block and nowadays an irreplaceable element of development of tourism in the region. Marketing Strategy describes all important parts of tourism in the region and if the various players between themselves and the outside world can work together and aim to the same goal, marketing strategy can be considered as a good start to the development of tourism in the Moravian-Silesian Region.