Analýza konkurenčního okolí malého podniku
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Petříková, Michaela
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The Bachelor Thesis analyzes the competitive surroundings of a small business. It explains the basic concepts such as business environment, competition, competitiveness and selected marketing analysis. The Aim of this Thesis is to assess the competitiveness of selected companies and propose a strategy to maintain its market position.
Description
Import 22/07/2015
Subject(s)
Business environment, competition, competitiveness, marketing analysis.