Podnikatelský plán na založení značky pleteného zboží

Abstract

The goal of this thesis was to create a business plan for newly emerging brand of knitted goods called Hooked. The thesis was based on theoretical knowledge of entrepreneurship and its application to a specific business concept. The practical part included the company profile, business environment analysis using PEST, 4C and SWOT methods, a marketing strategy and a financial plan. The resulting document showed that the business idea is feasible and has long-term sustainability potential. Specific recommendations were formulated, including team expansion, marketing communication and product range development.