Analýza diverzity managementu globálních projektových týmů ve společnosti XY

Abstract

This thesis is primary aimed at analysis of diversity management of global project teams at XY company.

Diversity represents not only a trend of current modern society but also a necessity required by changes in the society, globalization of the labour market and demographic development. Consistent education to a positive perception of diversity leads to improvement of interpersonal relationships and higher tolerance. This thesis accepts social importance of diversity and emphasizes its importance within the business sphere.

Thesis is divided into theoretical and empirical part. The theoretical part´s objective is to define and explain theoretical fundaments of diversity management through method of desk-research. This part defines basic terms, describes individual dimensions and types of diversity, introduces different approaches to diversity management, mention assets and negatives brought by diversity. Thesis further pays attention to audit of the diversity and the process of implementation of the diversity management into the corporate´s activities. Final section of the theoretical part belongs to intercultural management.

Empirical part of this thesis adopts theoretical knowledge from the previous part. Attention is firstly paid to the characteristics of the XY company, particularly to the description of the structure and function of the global project teams. Crucial point of the thesis is represented by the qualitative research performed through depth and group interviews between project managers, executive managers and HR business partner. To ensure triangulation, qualitative research is supported by content analysis of data and documents of XY company. Main goal of the empirical part is to carry out analysis of the starting point of diversity management of global project teams in the XY company and to summarize results of this analysis. Further to evaluate the point and to suggest adequate measures applicable for XY company which after implemented should bring improvement of the starting point.

Results of the qualitative survey show that diversity is not an unfamiliar term for the respondents. Most of the respondents are convinced of the benefits brought by the diversity and we can also observe positive perception of effects of the diversity among most of them. Based on the research results we identify several problem issues that the XY company should be concerned with. Firstly, it is suggested to concern with the age management focused on the group of workers of higher age and programmes aimed at cultural differences between the business concern workers. Implementation of these aspects of diversity management could have positive effect on strengthening of cultural values inside the company, improvement of global management and company reputation, attraction and maintaining of highly talented people, maintaining and resurgence of own employability or improvement of creativity rate among the workers.