Analýza pozice maloobchodních značek v drogistických prodejnách
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Koželová, Radana
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The thesis is called to analyze position of private labels in drugstores. I examinand the share of two private labels in selected range of products, using method TSI. Accent was placed also to location of chosen products in shelves and the quality of exposed products. I chosed product range of body lotions and softeners becouse it was necesery that these producted ranges are placed in all retail stores.
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Import 04/07/2011
Subject(s)
private label, retail store, brand, Total Shopscore Index, drugstores