Analýza známosti značky piva
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Přidalová, Tereza
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this thesis was to analyze the „ZUBR“ beer brand recognition among young people aged 18 -29 years in the Olomouc region. On the basis of the research were proposed some recommendations and measures to the management of the brewery „ZUBR“. These recommendations could increase the brand recognition ZUBR beer, improve its market position and increase the brand preferences of the target groups in the selected region.
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Import 04/07/2011
Subject(s)
Analysis, beer, brand, recognition, ZUBR