Analýza chování vysokoškolských studentů a učitelů na trhu tištěného a internetového zpravodajství

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Tomaňová, Klára

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

The aim of this thesis is to approach the issue of mass communication and journalism, specifically printed and online news. The work is then supplemented with research on this topic, aiming to identify characteristic features in the behavior of university students and lecturers in relation to the printed and Internet news.

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Import 04/07/2011

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Mass Communication, Mass Culture, Mass Media Institution, Mass Media, Mass Products, Mass Audience, Print News, Internet News, Marketing Research

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