Etická regulace reklamy v České republice, Velké Británii a Francii

Abstract

This bachelor thesis deals with ethical regulation of advertising in the Czech Republic, Great Britain and France. The aim of the thesis is to find out differences among the chosen codes and to evaluate their distinctions and impact on the practice. The thesis is divided into 3 parts.

The first part of the thesis is devoted to the legal and ethical regulation of advertising.

The second part is focused on the comparison of the selected issues of ethical codes.

Last part of the thesis deals with the fundamental differences and impacts. Out of the analysis and selected codes comparison, the result is that codes are mainly identical, however, some basic points differ.