Analýza managementu a finanční stránky vybraného sportovního klubu

Abstract

The Diploma thesis is focused on the characterization of management and organizational structure for Třinec’s floorball club. Based on the provided documents and information, analyse financial aspect and propose possible suggestions and recommendations. The thesis is divided into two main parts, theoretical and practical. Theoretical part deals with theoretical concepts such as, management, marketing, sport, sport advertising, remuneration, floorball, and financial statements. The interview and SWOT analysis were used as research methods. Practical part describes organizational structure of FBC Třinec, club’s background, basic information and club’s budget in the two seasons being compared. The survey found that with rising costs, revenues is also rising, because the members of the club are actively trying to find new sponsors and apply for grants from the city of Třinec, the Moravian-Silesian region, etc. At the end of the thesis there are suggestions and recommendations for Třinec’s floorball club.