Analýza marketingového mixu při prodeji motocyklů Piaggio

Abstract

The bachelor thesis is concerned with analysis of running marketing mix. This mix is used by Car Care s.r.o. company which is an authorized importer of Piaggio concern in Slovakia. The bachelor thesis also goes in for position of Piaggio´s motorcycles in the Slovakian marketplace and it´s competitive advantage. This bachelor thesis proposes several improvements for the current marketing mix as for new components to improve or to raise the quality of sale.