Analýza merchandisingu čaje v maloobchodě

Abstract

The aim of my bachelor thesis was to merchandising analysis of the Pickwick tea brand in the retail outlets. The research was performed by using qualitative analysis. The primary data was collected by a method of observing. The results found in the thesis can be used for implementing the presentation of the product, for drawing attention, implementing the system of placement and storage, materials P. O. S . communication, etc.