Měření spokojenosti zákazníků pizzerie

Abstract

The topic of the thesis is the measurement of customer satisfaction in a pizzeria. The theoretical part describes the foundations of customer satisfaction measurement. The thesis also outlines the characteristics of the pizzeria market in Krnov. It further presents the research methodology for data collection, while the practical part is devoted to data analysis and interpretation of the research results. The aim of the thesis was to determine the current level of customer satisfaction in the pizzeria and to propose recommendations for its improvement.