Analýza chování spotřebitele na trhu kryptoměn

Abstract

The thesis deals with the analysis of consumer behavior in the cryptocurrency market. The topic of analyzing consumer behavior in the cryptocurrency market focuses on studying the relationship between consumer behavior and decision-making in the market for cryptocurrencies. Factors influencing consumers when purchasing, selling, and trading cryptocurrencies are analyzed, including psychological, socioeconomic, and product-related factors. This analysis can provide valuable information for traders and novice investors seeking to understand this new and dynamic market.