Testování nového časopisu
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5
Date issued
Authors
Šůstková, Hana
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901977
Abstract
The thesis deals a New Magazine „Sokolská 33“ Testing. The objective of thesis was a new magazine „Sokolská 33“ testing by a key target group (students from EkF VŠB – TUO). For achieving the objective I carried out a written questionnaire to 248 respondents and on the bases of research results I made a proposal of recommendations.
Description
Import 31/08/2009
Subject(s)
product, new product testing, target groups satisfaction, magazine, research of attitudes