Možnosti financování vybraného sportovního klubu

Abstract

This diploma thesis investigate the possibilities of financing for a selected sports club. The theoretical part of the thesis describes basic terminology in the field of marketing and sports marketing, nonprofit organizations, sponsoring, principles of subsidies and identification of potential financial providers. The practical part focuses on the specific financial gains of the section for year 2023. Includes membership contributions, sponsor donations and finances provided from public sector. Data were obtain through interviews and internal documents of organization. In the section of recommendations and suggestions are included options for increasing the membership base, increasing popularity, or seeking new sponsors.