Faktory ovlivňující vývoj cestovního ruchu v regionu Kralupsko

Abstract

The bachelors theme is the factors influencing development of the travel movement in region Kralupsko. The travel movement is an important part of the state budget and its development is closely connected with the development of whole region. Therefore I try to find potential tools that will proceed to the development of this region, particularly in reference to the importance of strategic planning, marketing and reasonable presentation of the region. The important component of the work is also the short description of the town itself with focus on its strong and weak parts, the offer of services in the travel industry and a simple typology of travel business in a global aspect.