On-line marketing pro propagaci webového portálu
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
This thesis focuses on current opportunities and trends in the field of online marketing, with the aim
of proposing and implementing an effective marketing plan for the website www.studujvostrave.cz.
The work includes an analysis of current trends, a proposal for a promotion concept, a detailed
implementation plan, and testing of the proposed concept within the target group.
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marketing strategy, higher education promotion, social media, web portal, www.studujvostrave.cz, students, survey, feedback, target group, open days, school fairs, advertising campaigns