Analýza marketingové komunikace klubů 1. Gambrinus ligy

Abstract

This thesis deals with analysis of marketing communication of 1. Gambrinus liga clubs and subscribes recommendations as solution for identified deficiencies. In the theoretical part the basic terms from financial resources and sport marketing are defined. Practical part includes analysis of external environment, main financial resources and marketing communication of specific clubs of 1. Gambrinus liiga. The results of the analysis are evaluated by SWOT analysis and marketing research, which create basis for final recommendations.