Vliv elektronických médií na marketingovou politiku firem

Abstract

Bachelor thesis deals with, how people perceive the presentation of companies and their products by electronic media and which electronic media should companies use the most for their presentation. For finding the required information has been prepared anonymous questionnaires that were filled by people of all age groups and both sexes. Then were these questionnaires compiled and evaluated. Based on the evaluated questionnaires were found that people use the television and the internet the most but comercials on the internet perceive less then comercials on the television. However in the future we can expect that commercials on the internet will be more effective.