Analýza faktorů ovlivňujících výběr obchodního řetězce

Abstract

The topic of this thesis is the "Analysis of the Factors, that Influencing the Choice of Store". The aim is to identify which factors influence consumer choice at a chain store.The work is focused on retail network Hruška. The work is divided into two parts, theoretical and practical. In the theoretical partis customer behaviour and enviroment of retail network Hruška. In the practical part of the analysis of the results of the survey. Based on the results are given suggestions and recommendations.