Výrobek jako prvek marketingového mixu
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Kramářová, Vendula
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The bachelor’s thesis was divided into two main sections. The theoretical section includes three chapters. The first chapter is targeting the product itself and its levels, product ranking and product characters. In the second chapter I deal with product life cycle and its periods. This part covers the product development, introduction, growth, maturity and decline. The third chapter is aimed at new products development process. The application part is focused on particular product development (sunblind) in the ISOTRA company.
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Import 26/06/2013
Subject(s)
marketing mix, product, product life cycle, new products development process