Analýza potenciálu trhu internetového pekařství na Ostravsku

Abstract

SUMMARY

Market Potential Analysis of Online Bakery in Ostrava region

Bc. Romana Kostková

This thesis deals with market potential analysis of online bakery in Ostrava region. I worked this analysis for Radek Pinďák – Graphic solution company. In may 2009 the comapany created system for first online bakery in Czech Republic. The project was realized in Zlín and now the compady decide to offer this system for bakeries in Ostrava.

The aim of this thesis was determine interest of bakeries owners on the creation of the systeme for online bakery in Ostrava and analyse bakery`s requirements for e-shops system including price that would be paid for e-shop. Another aim was determine interest of potential customers of final consumers to purchase in online bakery. First part of the work include the theory of e-commerce and webdesing, then characteristic of Radek Pinďák - Graphic solution company and characteristics of online bakery. To fulfil purpose of thesis I realized two marketing research. First research I realized with final consumers and I used oral interview as a method of research, second research I realized with bakeries owners and I used personal interview as a method of research. During the analyse of the foud information I noted the big range of suggestions. On the basis of it, I made proposals for bakery e-shop. I made proposals for Radek Pinďák - Graphic solution company and also for bakeries owners.