Sledování a reportování aktivit komerčních projektů na sociálních sítích

Abstract

The Bachelor’s thesis analyses an activity of private companies on social networks and deals with an obtaining the relevant data from selected social networks. The aim of the thesis is to create a Web application that will receive the data, will visualize data appropriately and will allow users to compare results in a particular time period or to compare it with competitors. Theoretical part includes analysis of selected social networks, important facts and prediction of social networks development. Follows an analysis and testing of existing tools for social servers monitoring. Practical part includes a description of an API interface, its implementation to the networks and development of an own application which includes installing and setting up the Nette framework, creating of MySQL database, describing of the data acquisition algorithm, and setting up a Cron for scripts used for downloading the data from selected social networks