Analýza konkurence e-shopu s módními doplňky

Abstract

The topic of this work is the competitive analysis of e-shop Oazakabelek.cz, which delas with the sale of fashion accessories. The aim of this work was to find out the competitive position of this e-shop , identify its advantages and disadvantages and then use this informations to proces proposals to ensure a better competitive position. According to criterias described in the application part were chosen e-shops, which were part of a selected set of research together with e-shop Oazakabelek.cz. The qualitative method of mystery shopping was chosen ast the method of the research. In practical part of the research were made fictitious purchases on analyzed e-shops. On the basis of this purchases were e-shops evaluated. The results were written in the evaluation sheet. This evaluation sheet was divided into five categories, which were further divided into factors, which were scored with points. In the analytical part, these points are used to evaluate e-shops and form research results. Based on these findings were processed suggestions and recommendations for e-shop Oazakabelek.cz in the last part of the work. These proposals could eliminate shortcomings and ensure a higher competitiveness of the e-shop.