Návrh korporátního designu pro malou společnost

Abstract

The aim of the thesis is to analyse current corporate design of a small research agency called Respond and to suggest some advices in order to improve single parts of corp.design like logo, motto, business card or website. Two studies researches (primary data) and information from case works have been used for examining the current corporate design. The first surveys target audience were the company employees and the second aimed the customers, suppliers and company's questioners. The result of this thesis consists of suggestions which should help to improve corporate design of the company. Several graphical proposals (logo, business cards, internet presentation) are included.