Inovace obalů výrobce potravin

Abstract

Bachelor thesis deals with „Package Innovation of Food Producer“. The aim of this thesis is to choose the best graphic draft out of its three graphical variations provided by the company. The theoretical part includes the characterization of the company Beskyd Fryčovice, a. s. and the basic definition of the terms innovation and the package. Primary data were gathered via qualitative reaserch method - Focus Group. The outputs of the reaserch are the opinions of selected respondents towards the three variations of graphic draft for new potato package of said company. On the basis of the reaserch, the company was given the recommendations for both the improvement of the individual graphic drafts and package itself.