Měření návštěvnosti internetové prezentace

Abstract

The aim of my study is to analyze company web presentation traffic as a part of the online campaign effective management. The traffic monitoring evaluates the efficiency of the funds spent in online campaigns in 2009 and first quarter of 2010. The traffic is monitored with Google Analytics, which analyzes the web site traffic. There is a suitable approach proposed to the company for future marketing activities and cost management of online campaigns based on the findings and results of this study.