Marketingová podpora volnočasových aktivit pro veřejnost

Abstract

Bachelor thesis is focused on development (help) of leisure activities. It consists of three chapters, theoretical, practical and journalistic part. The theoretical part contains an economic view of leisure activities. The second chapter is based on the theory and the practical part which is focused specifically on Latin American dancing. The last part is devoted to the journalistic genres connected with this issue. The aim of this thesis is to show and characterize possibilities of free time centers in certain way which will promote it as a more suitable possibility for schema_dspacedb. It also shows which additional marketing tools are convenient for companies to get closer to their customers via these leisure activities.