Analýza cestovního ruchu ve městě Mikulov
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Danihelíková, Jana
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Vysoká škola báňská - Technická univerzita Ostrava
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DANIHELÍKOVÁ, Jana: Analysis of tourism in Mikulov Town. Bachelor work. VSB – Technical University of Ostrava, department of management. Leader of work Ing. Vanda Klennerová. Ostrava 2014. 82 pages.
The bachelor work is aimed at analysis of tourism in Mikulov town. The objective of work is to analyse tourism and its precondition for development. The work is divided into several chapters. The first chapter is focused on theory and basic terms in tourism. The second chapter is concentrated on characteristic of Mikulov town and the third chapter is focused on results and recommendation. This chapter is also consisted of practical part and contains marketing research. The results were getted from questionnaires and brought information from area of the visitor´s satisfaction with the provided service. This chapter is concentrated on swot analysis of Mikulov town; its weaknesses, strengths, opportunities and threats and is followed with assessment of tourism in this town.
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Import 04/11/2015
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Analysis, tourism, Mikulov town, preconditions of tourism, marketing research, SWOT analysis.