Podnikatelský záměr na provozování překladatelství a lektorství

Abstract

The main objective of the thesis is to create a business plan for the translation and lecturing enterprise. In the theoretical-methodological part, the basic concepts and various approaches concerning business planning are described. The actual business plan for the translation and lecturing enterprise is written according to the Ministry of Labour and Social Affairs of the Czech Republic requirements. Firstly, the market analysis focusing on the threat of new entrants and buyers power is carried out. Secondly primary costs, a market plan and revenue and expenses estimate are formed. Finally, the SWOT analysis aimed at providing an appropriate strategy for the business is carried out.