Analýza turistického potenciálu města Olomouce

Abstract

The thesis analyzes and assesses the tourism potential of the city of Olomouc. The first part of the thesis is devoted to the brief description of the town including its history and tourism potential as a part of the infrastructure, natural and social attractions. The second part of the thesis is devoted to the research method which was carried out using an investigation questionnaire and in order to obtain information regarding the number of visitors in the city. The second method used to analyze the tourism potential is the SWOT analysis.