Analýza vlivu reklamy sázkových kanceláří na spotřebitele

Abstract

This thesis deals with the analysis of the influence of bookmakers' advertising on consumers. The thesis is structured into several chapters to facilitate the understanding of the topic. The theoretical part deals with the definition and classification of advertising, the process of creating advertising and its regulation. The next section describes the characteristics of the betting shops market, including their operation, registration procedures, types of gambling and measures of addiction. The practical part presents the results of the research, which was conducted in the form of a questionnaire survey. The article concludes with a summary of relevant suggestions and recommendations.