Analýza spotřebitelského chování na trhu biopotravin

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Authors

Pastvičková, Veronika

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

In the bachelor labor, I had set itself a target to find out how consumer attitudes towards organic food took respondents. Calculated using the research was a questionnaire survey sample of 236 respondents was the city of Ostrava. Research has shown that organic is perceived positively, respondents know what the term represents.

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Import 30/10/2012

Subject(s)

organic food, organic farming, consumer behavior, market for bio, healthy lifestyle

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