Analýza konkurence kaváren ve městě Opava
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This master’s thesis is focused on the analysis of the competition of the cafes in Opava. Were chosen the five most famous cafes, which are competitors of each other. The competition analysis was performed using the method mystery shopping. Based on the results of competitive analysis were suggested recommendations for the worst rated cafe.
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analysis of competition, cafes, mystery shopping, services marketing