Analýza komunikace kosmetického centra

Abstract

The Bachelor thesis analyse Cosmetic Center Communication in Ostrava. The thesis is focussed on Avon Cosmetics Incorporation. The first part of this thesis presents market communication theory. It contents explanations, targets and ways of this communication. The second part characteristics the system elements and their influence on cosmetics sale and buy. The third part is about public awareness of cosmetics centres Avon in Ostrava. The fourth part shows how media can possibly apply our research. It includes two interviews, commentary, public inquiry and ways how to improve company communication. The End summarizing results and next recommendations.