Zpracování strategické analýzy sportovního klubu

Abstract

The thesis deals with the strategic analysis of a sports club. Its aim is to use selected methods of internal, external and mixed analysis to determine its current situation and to propose possible improvements for its operation. In the first part, theoretical concepts related to the issues of strategic management, sport and sports management are defined. The second part of the thesis is practically focused, the characteristics of the analysed club are included and selected analyses are made. In the penultimate chapter, the analyses are evaluated and suggestions for improvement are presented based on the results. In the final part of the thesis, the findings of the research investigation are summarized and recommendations and suggestions for possible improvements are interpreted.