Public Relations v neziskové organizaci

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Niklová, Nikoleta

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

The aim of this bachelor thesis is to suggest possible ways of how to improve PR in civic association CENTROM. The first part defines the terms of non-profit organization and public relations. The second part consists of an analysis of the management of the civic association CENTROM. The conclusion founds weaknesses of the current PR and suggests ways of improvements, including possible options for its financing.

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Import 26/06/2013

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non-profit organization, types of non-profit organizations, funding of non-profit organizations, public relations, public relations in non-profit organization

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