Investiční rozhodování a jeho využití v bankovní praxi

Abstract

This thesis deals with investment decisions and their use in banking practice in the company Komerční banka, a.s. The aim is to improve the design and implementation of new investment products in banks for citizens and businesses. The thesis is divided into two parts, theoretical and practical. In the theoretical part there are developed all important issues that are inherent to the investment. These include investment risk, strategy, relationship of liquidity, risks and benefits, the description of the financial market and its instruments, and also the psychology of the investor. The practical part focuses on the description of selected products of the bank and deals with recommendations and proposals to improve the investment decisions of citizens and businesses with Komerční banka´s products, the importance of finding the password for a marketing company and in the end it highlighted the importance of building a good image with tendency to charitable and humanitarian aid.