Návrh marketingové komunikace pro fitcentrum

Abstract

This thesis deals with current marketing communication of Club Femm fitness centre located in the city of Ostrava-Poruba. The aim of the study was to analyse the current marketing communication and design, improve it and suggest a properly targeted new one. The analysis of current communication was made through a survey, subsequent new communication design have been prepared on the basis of data obtained from this survey, secondary data and theoretical bases referred to in Chapter 2. Possible solutions of the new communication design of Club Femm fitness centre should help to increase the spontaneous knowledge of this fitness centre and to increase the turnout and sales.