Zhodnocení marketingové komunikace projektu Formula TU Ostrava

Abstract

The bachelor thesis focuses on the evaluation of marketing communication between the Formula TU Ostrava project and the partner companies of this project. After the analysis of quantitative research, the strengths and weaknesses of marketing communication are identified and suggestions for their optimization are made.

The thesis consists of a theoretical part, supplemented by diagrams and graphs, a practical research part and appendices. The theoretical part is divided into three larger chapters focusing on marketing communication, the Formula Student project and data collection methodology. The practical part focuses on the analysis of the research, conducted in the form of a questionnaire survey, which then leads to suggestions and recommendations for optimising marketing communication. The appendices include the results of the research, the questionnaire design and additional graphs.