Zavedení služby redukující potravinový odpad na český trh

Abstract

This bachelor thesis deals with the introduction of the service reducing food waste to the Czech market. Its goal was to find out through marketing research whether Czech consumers can be expected to be interested in this service and in case of interest, find suitable segments to target along with proposal on introducing this service to the Czech market. The results show the sample is mostly interested in the service. Conclusion consists of further specified segments suitable for targeting and also proposal on the introduction of the service reducing food waste to the Czech market in the form of an e-shop.