Zavádění nové služby na trh odpadového hospodářství

Abstract

The bachelor thesis deals with introducing a new service on the waste management market. In terms of bachelor thesis objectives marketing research, analysis of obtained data and recommendation were conducted. The theoretical part of the thesis contains description of the waste management market, theory of introducing a new service on the market and methodology of research. The practical part of the thesis contains the analysis of marketing research outcomes and final recommendations.