Měření spokojenosti zákazníků se službami veterinárních lékařů

Abstract

My thesis deals with measuring customer satisfaction with the services of veterinary surgeons. Chapter characterization of veterinary clinics and medical offices is focused on the relevant equipment and environment. The theoretical chapter is focused on measuring customer bases. The research methodology is summarized by the preparatory process and implementation phases of marketing research. Results regarding customer satisfaction with vets were obtained by questionnaire. Questionnaires examined the opinions of customers about services provided. Conclusions and recommendations were made afterward to improve customer satisfaction.