Návrh metodiky pro přípravu prezentace elektrotechnických produktů prodejcem.

Abstract

This Bachelors thesis discusses one of the possible ways of sales presentation concepts in the area of electrotechnical products and its application on the target groups. Its fundamental is to bring this problematic near not just to the sellers users but to an interested reader as well. The prologue of the thesis comprises outline of the history and the current stage of the market, seller-buyer position and the thesis way of direction which is divided into four thematic parts. The first part applies the general knowledge of presentation from the communication view – the marketing particularly. The second part deals with the general outline of the presentation and essentials which are to be taken into account for its practical utilization. In the next chapter the author implements the methodical concept for chosen model situations. The final part emphasizes acquired findings and the future development perspective.