Analýza návštěvnosti sportovních utkání

Abstract

The main objective of this thesis is the identification and the following analysis of factors, which are affecting the spectator attendance of football and ice hockey clubs involved in highest leagues in Czech Republic. Initial chapters of this thesis contains characteristics of football and ice hockey market, describe the structure of competition and popularity of the sport in selected cities. Subsequently there are defined the basic types of measurement market. The practical part analyses chosen factors, which affect a game spectator attendance. The results of the analysis reveal the importance of individual factors. The conclusion summarizes the results of the work.