Železniční nákladní přeprava a její využití v konkrétním podniku

Abstract

The work is described and evaluated the market position of ČD Cargo, a. s.. ČD Cargo, a. s. a major rail carrier in this country and the EU. Position among the top five carriers confirms this position. Based on internal data transfer was evaluated several kinds of commodities and its graphic representation and evaluation. Using the SWOT analysis were evaluated strengths and weaknesses of the company, highlighted the threats and opportunities. The biggest strength is the new product ČD Cargo Plus. The weakness is currently poor financial situation of the company. Do occasion is the inclusion of combined transport and the threat is reduced mining and commodities transportation. Marketing mix well pointed processed ordering and pricing programs and vice versa is a company promoted by the three newspapers. It was subsequently processed Porter five forces analysis. She pointed to the extensive competition in the field of railway and road. The new competition was included foreign competition, which may significantly affect the position of ČD Cargo, a. s. the market. Suppliers are selected on the basis of public procurement. Among the customers are included in major companies such as ČEZ, a. s., OKD, a. s. and ŠKODA AUTO, a. s.. In order to retain a significant market position, it must focus on what is unique and what stands out.