Návrh funkční strategie rozvíjející se soukromé společnosti v oblasti zdravotnictví

Abstract

The aim of the bachelor thesis is to develop a proposal for a suitable functional strategy for a private provider of health services in the field of orthoprosthetic care. By using of the results of strategic analyzes, strategic goals will be defined and partial marketing and personnel strategies will be formulated. The theoretical part will contain theoretical knowledge about the processes and principles of strategic management, the process steps of creating strategies and their basic typology. The company will be introduced in the practical part, then the tools of functional analysis of the environment will be implemented and suitable alternatives for the future strategy will be proposed.